The Talent

April 7, 2011 6:49 PM

The Careerist: Social Media Virgins

Posted by Vivia Chen

Which is true: "I tweet, therefore I am," or "I tweet, therefore I'm a twit"?

It's a question that I often ask myself. But as a blogger, I can't afford existential angst. My mandate is to get The Careerist out there. So twitter I must.

But what about you--the busy (presumably middle-aged) lawyer who's survived just fine without social media? Why should you bother with stuff like Twitter, Facebook, LinkedIn?

The wisdom on the street is that you can't afford to ignore it. For one thing, it's competitive out there, and lawyers need to do whatever they can to brand themselves to reel in those precious clients. Another reason is that you don't want to appear totally out of it. If your client's granny has a LinkedIn account, and you don't, what does that say about you?

The big question is not whether you should embrace social media, but how to start.

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OK, I get the whole "social media" thing; I mean my teenage daughters live on their Facebook pages, but seriously, I have yet to see a single truly compelling argument for expending valuable marketing time on twitter and Facebook (Charlie Sheen notwithstanding).

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